Proprietary power cables and chargers are a major problem for the computing industry: They're harder to replace when you lose one on a business trip, they fill up landfills after you upgrade and they're often more expensive than standard parts. The Ethernet cable "connects to the adapter and runs through the power cable to keep your desktop less cluttered." "We created a new power connector that attaches magnetically so it's quick and easy to connect," said Colleen Novielli of Apple's Mac marketing team. Yes, the new iMac power cable is a design unique to Apple, but it's more of a necessary accessory that enables the iMac's appealingly slim profile than a customer-hostile scheme to plump up Apple's profit margin.Īpple took a moment in its hour-long spring product launch event to spotlight the technology. That's why I'm a fan of standard USB-C cables for MacBooks or the three-prong power cords that plug into the back of earlier-generation iMacs. Power cables are basic computer parts that don't need to be proprietary, performing just as well but costing less. But upon deeper inspection, Apple's approach is justified. "Just what the world needs - another expensive, proprietary power cable," I thought.
When I saw the clever magnetic connector on Apple's new 24-inch M1-powered iMac, I cringed.
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